FRANCO PEPE RETURNS TO MADRID TO UNVEIL HIS FRIED PIZZA CONCEPT AT MADRID FUSIÓN, AND HOSTS HIS FIRST POP-UP IN SPAIN AT TOTÓ RESTAURANT

FRANCO PEPE RETURNS TO MADRID TO UNVEIL HIS FRIED PIZZA CONCEPT AT MADRID FUSIÓN, AND HOSTS HIS FIRST POP-UP IN SPAIN AT TOTÓ RESTAURANT

 

  • The Italian master and pizza artisan arrives in Madrid in January to take part in Madrid Fusión The Wine Edition Wines from Spain, the wine congress hosted by Madrid Fusión Alimentos de España, which will present its most international edition, bringing together on stage more than 30 professionals from 7 countries. 
  • On January 30th. Franco Pepe will join Davide Guarino, sommelier of Pepe in Grani, on stage, as part of the Vinomios cycle, where he will present his version of the famous fried pizza paired with Italian wines from the Campania region, demonstrating that pizza and wine can be a perfect duo.
  • “Where it All Begins” / “Donde todo comienza” is the central theme of the 22nd edition of Madrid Fusión. The fourth edition of The Wine Edition Wines from Spain will also feature other international names such as: Nicolai Nørregaard and Alberto Segade (Kadeau Restaurant, Copenhagen), Henrietta Lovell (Rare Tea Company, UK), Ivan Bell (Stranger & Stranger, UK), Andre Mack, master sommelier and oenologist, as well as the members of the musical group A State of Mind, who will close the congress with a concert.
  • For the very first time in Madrid, the Pepe in Grani team will host an exclusive Pop-Up at TOTÓ Madrid Italian restaurant for three nights only (January 30th, 31st, and February 1st), bringing the spirit and techniques of the world’s best Pizza Chef to celebrate the essence of Italian cuisine at its best. The pizza tasting menu will include some of the most famous versions, such as the Margherita Sbagliata or the fried pizza Ciro.

 

Madrid, January 8th., 2024. Franco Pepe and the Pepe in Grani team return to Madrid in January to take part in Madrid Fusión The Wine Edition Wines from Spain, the wine congress hosted by Madrid Fusión Alimentos de España, which will present its most international edition, bringing together on stage more than 30 professionals from 7 countries. In addition, the Pepe in Grani team will hold for the first time in Madrid and for 3 nights only (30 and 31 January and 1 February) a Pop Up in the Italian restaurant TOTÓ, thus transferring the spirit and techniques of what is considered the best Pizza Chef in the world to celebrate the essence of Italian cuisine at its best.

On January 30th. Franco Pepe will take to the stage with Davide Guarino, sommelier of Pepe in Grani, as part of the Vinomios cycle, where he will present his version of the famous fried pizza paired with Italian wines from the Campania region, demonstrating that pizza and wine can be a perfect duo.

“Where it All Begins” / “Donde todo comienza” is the central theme of the 22nd edition of Madrid Fusión. The fourth edition of The Wine Edition Wines from Spain will also feature other international names such as: Nicolai Nørregaard and Alberto Segade (Kadeau Restaurant, Copenhagen), Henrietta Lovell (Rare Tea Company, UK), Ivan Bell (Stranger & Stranger, UK), Andre Mack, master sommelier and oenologist, as well as the members of the musical group A State of Mind (who compose their songs based on their favourite wines), who will close the congress with a concert. 

The world’s best pizza chef – by The Best Chef Awards 2021, 2022 and 2023 – will also cook for the first time in Madrid at the TOTÓ restaurant with his team for 3 nights only (30 and 31 January and 1 February), recreating a part of his world-famous pizzeria opened in Caiazzo 11 years ago.  The tasting menu of pizzas on offer will include some of the most famous versions, such as the Margherita Sbagliata or the fried pizza Ciro.

The menu will cost €70 and reservations can be made via the TOTÓ website https://www.totorestaurants.com/ or by phone on 910 05 38 84.

With the experience of two generations behind him and inspired by a new vision of pizza, Franco Pepe opened Pepe in Grani on 14 October 2012. Since then, his pizzeria has become a place where experimentation, craftsmanship, hospitality, training and the enhancement of the territory, flavours and people of Alto Casertano come together.

“I am very happy to be back at Madrid Fusion with my pizza and this time with special pairings! I hope to be able to meet all the expectations of the public at this world-famous congress and, at the same time, have a lot of fun. Madrid is a beautiful city, it has a unique charm, and that’s why I’ll be staying for 3 days so that everyone there can try Pepe in Grani’s pizzas”, says Franco Pepe, enthusiastic about his upcoming arrival.

Thus, the public of Madrid will have a unique opportunity to enjoy the pizzas of the famous pizzaiolo, who will bring the authentic ingredients and flavours of the Alto Casertano to our city and offer a unique culinary journey.

 

About Franco Pepe

Franco Pepe is considered the most famous Italian pizzaiolo in the world. Dough is in his DNA. His grandfather was a baker, his father was a pizzaiolo, and he and his brothers continued in the family business. Famous for his unique dough, and for his dedication to elevating the art of pizza making, his popularity began with an article by Jonathan Gold, a Pulitzer Prize-winning gastronome who wrote in the American edition of Food & Wine magazine: “I’ve probably had the best pizza in the world from Franco Pepe”. From then on, he became the most voted pizzaiolo in Phaidon’s “Where to Eat Pizza” guide, in which chefs indicate their favourite places to eat in the world. Franco Pepe stars in one of the episodes of the Netflix series Chef’s Table: Pizza and has been named Ambassador of the Mediterranean Diet Worldwide, Ambassador of Caiazzo Worldwide, Ambassador of Taste and Ambassador of Territory. He has also been recognised as Pizzaiolo of the Year by “Food and Travel”, “Pizza Awards Italia”, The Best Chef Awards 2021, 2022 and 2023, and Master of the Art and Craft of Pizza by the “Scuola Internazionale di Cucina italiana ALMA”, among others.

 

About Pepe in Grani

Pepe in Grani, a pizzeria located in Caiazzo, a small town of 5000 inhabitants a few kilometres from the province of Caserta, is the place where Franco Pepe welcomes 400 customers and prepares 800 pizzas a day. Pepe in Grani’s project is based on the research and selection of raw materials and the human factor, where he experiments and integrates among other themes and methods: the frying technique, the electric oven, the structure of the equipment and the scientific contribution. His pizza is based on innovation, but starts from tradition. He improves the dough with a special blend of flours produced especially for him, a key part of his production. He is meticulous in his selection of local ingredients. His aim is to share with the world, through his pizza, the flavours and stories of his territory.

 

About TOTÓ

Located in the heart of Madrid, at Paseo de la Castellana, 38, TOTÓ restaurant was born with a clear intention: to represent the essence of Italian gastronomy. Its very name is a declaration of love to the golden age of Italian cinema of the 50s and 60s, paying homage to Salvatore Di Vita, the protagonist of the film Cinema Paradiso. TOTÓ presents a genuine Italian cuisine, which is committed to techniques and products originating and very prominent in Italy – all through elaborations that evolve at the same pace as the season – giving special prominence to those dishes, flavours and products that bring part of Italy to Madrid. As a differential value, TOTÓ’s cuisine is characterised by the elevated and sophisticated reinterpretation of traditional recipes from the rich Italian gastronomy. As for the liquid proposal, TOTÓ has an impressive cellar of Italian wines from almost all the wine-growing areas of Italy. It also has an extensive cocktail menu, with versions of the most classic cocktails. TOTÓ’s kitchen is run by chefs Juan Antonio Medina (Executive Chef) and Michelangelo del Vecchio (Head Chef), both with extensive experience in Italian gastronomy and with a lifetime dedicated to the world of cooking.

 

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